Pilot-stage draft
Privacy policy
What Digital Front Desk collects, why, and what you can ask us to do with it. We are at pilot stage, so this is written plainly.
Last updated 7 November 2026
Who we are
Digital Front Desk is an AI front desk for tour operators and hotels, run by the Digital Front Desk pilot team. It answers guests and AI assistants for a business (the “merchant”), holds the booking, and lets the merchant confirm it.
What we collect
Pilot request form: your name, business name, email, WhatsApp, country, type of business, website and the message you write.
Guest conversations and booking details: the messages and details guests send to a merchant by email, website chat, WhatsApp, the booking page, an AI assistant or phone. We process these on the merchant’s behalf, and the merchant decides what is done with them.
Phone calls: when the phone channel is enabled for a merchant, call transcripts and, if recording is switched on, recordings of the call. Callers are told at the start of the call that it is an AI.
We never take payments and never ask for card details.
Why we use it
To contact you about the pilot, to run the front desk for the merchant (answer enquiries, hold and track bookings, alert the owner), and to keep the service safe and working. We do not sell personal data and do not use it for advertising.
Who else may handle data
The AI model provider, DeepSeek (servers in China), when the AI front desk is switched on, so it can read an enquiry and write a reply.
The merchant’s own email provider, when email is connected.
WhatsApp / Meta, when the WhatsApp channel is connected, and SMS or voice providers, when the phone channel is enabled. These may process messages and calls as our processors.
The message services used to alert the owner (email, and a Feishu or WhatsApp-style channel set up during the pilot).
Our hosting provider, which stores the data.
These providers handle data only to deliver the service.
Transfers between countries
Guests, merchants and our providers can be in different countries, so data may be processed outside the country where it was collected. Where the law requires it, we put appropriate safeguards in place.
Cookies and browser storage
The site uses your browser’s local storage to remember your language and to let a website chat pick up where it left off. We do not use tracking or advertising cookies.
A session cookie is set only when a merchant signs in to the console, to keep them signed in.
How long we keep it
Pilot data is deleted on request, or 90 days after a pilot ends, whichever comes first.
Your rights
You can ask to see the data we hold about you, to correct it, or to have it deleted. Guests can make the same requests, either to the merchant or to us.
Contact
Send us a message through the pilot request form and we will reply within one working day.